Providing planners’ preferred products

Bernie Baldwin

Alistair Rivers, director of market development at Cirium, tells CONNECT Unplugged how the company’s products differentiate themselves from the competition.

“Cirium has the widest and deepest data warehouse in the aviation industry – The Cirium Core. It contains more than 300 terabytes of information from over 2,000 sources. It delivers a single source of truth and eliminates data silos.” Thus declares Alistair Rivers, Cirium’s director of market development, when defining what elevates Cirium’s offering for the airline route development sector.

“For those working in airline route development, they can easily access valuable airline schedule and traffic data covering both the past and future operations; and detailed analyses of what flew,” he adds.

“The data can be viewed at an airline, airport, and country-level and at a tail/registration number level of flights tracked. A variety of access and delivery methods are available. We can help airlines, airports and travel companies integrate the data in a way that meets their needs and enable accurate decision making at speed,” Rivers states.

The company never rests on its laurels and continually launches products which help clients draw the intelligence they require from Cirium’s wealth of data.

“We recently launched a new product, Schedules Snapshot, as part of our Diio suite of products which provide unrivalled tools for airline planning. Schedules Snapshot can be used to research the evolution of an airline’s schedule, publication point by publication,” Rivers explains.

“Also recently, we launched Diio Signals for Business Events, which adds a new capability to the Cirium Diio portfolio,” he continues. “Diio Signals applies machine learning to contextual web data surrounding corporate events. By combining the intelligence from the online data with an airline’s existing demand models and forecast, companies can build higher confidence models to forecast air travel demand.

“We have also advanced our traffic and fares data, which was formerly a UScentric tool, to include global traffic and fares,” Rivers reports.

“Traffic and fares data is of key value particularly to airports in their market analysis, but also to the industry as they

analyse passenger traffic and fare behaviour, as well as calculate yield on specific routes.

“Combining the capabilities within the Diio suite is extremely powerful for organisations in their planning and market analysis – in fact Diio has long been an aviation planner’s favourite tool – and Cirium is investing in taking the Diio suite to the next level. All the Diio products are built to enable businesses to identify market opportunities, trends, and threats,” Rivers emphasises.

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