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Visit Piemonte

Visit Piemonte scrl is the in-house company of Regione Piemonte and Unioncamere Piemonte, which deals with the tourist, agri-food and sports enhancement of the territory. Mission: we promote Piedmont and tell its many dimensions, involving visitors and residents, preserving its authenticity. Territorial marketing in tourism and agri-food is a strategic activity that, also based on the model of the main successful destinations, requires an ad hoc organisation, capable of operating in the markets by grasping their continuous evolution.

Our company realises the strategic objectives of the Piedmont Region in its various articulations, enhancing the peculiarities of the region through the telling of four salient themes: Art-Culture & UNESCO Sites; Food & Wine; Outdoor Activities & Landscapes; Spirituality - articulated on the various promotional channels destined for the national and international market, with an integrated communication plan, realised in collaboration with all the public and private partners of the region.

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Welcome to Piemonte

Awarded as #1 must-visit region in the world by Lonely Planet’s Best in Travel Guide 2019. As the name, Pedemontium, suggests, the region stands at the foot of the Western Alps with peaks of extraordinary beauty, such as the Monte Rosa and the unmistakable pyramid of
Monviso, known as the “King of stone”, where the Po, Italy’s longest river, originates. Piemonte is a harmonious blend of art, history and nature, excellent food and wine, jaw-dropping landscapes and a wide array of sports, dynamic or relax activities. Welcome to Torino and Piemonte!

Torino, the elegant and dynamic capital of Piemonte

Keywords to explore Torino? Art and food! Italy’s first capital city and today a creative hub of Piemonte, Torino has an innate creative energy. Its more than 50 museums, including the Royal Museums, the Fondazione Torino Musei (with GAM-Gallery of Modern and Contemporary Art, MAO-Museum of Oriental Art and Palazzo Madama), and the extraordinary complex of the UNESCO Royal Residences of Piemonte, are the best expression of its deep connection with art and innovation.

A forerunner of international trends, the city is the avant-garde stage for famous art, music and film festivals. A UNESCO Creative City of Design since 2014, it is one of the greenest cities in Italy and Europe. Torino is also the capital of taste and an international ambassador of Piemonte’s lifestyle. Home to vermouth and the aperitif, gianduja chocolate and artisan ice cream, here Piemonte’s gastronomic tradition is at its best in the pastry shops and historic cafés, the trattorias and Michelin-starred restaurants, for a pure delight for all your senses.


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7-9 Feb 2024
Turin, Italy